News

Gone are the days of generic gifts wrapped in shiny paper. Today, it’s all about thoughtful, personalised gifting that speaks directly to the recipient's heart. From engraved nameplates to photo books, quirky caricatures to monogrammed hampers – India’s gifting landscape is witnessing a delightful transformation.

Why is Customised Gifting So Popular?

• Emotional Connection: Personalised gifts show effort, care, and attention to detail. They tell a story, evoke memories, and strengthen bonds.

• Occasion-Specific: Whether it’s a birthday, anniversary, wedding, or baby shower – custom gifts stand out as memorable keepsakes.

• Millennial Influence: The younger generation values experiences and emotions over materialistic items. This shift is fueling the trend of curated, customised gifts.

The Booming Market in India

According to a report by Technopak Advisors, the Indian gifting market is projected to reach $84 billion by 2025, with the personalised gifting segment seeing a CAGR of over 20%. Online gifting platforms, small businesses, and local artisans are all riding this wave.

The Takeaway

Customised gifting isn’t just a trend – it’s a revolution in how we express love, gratitude, and celebration. As preferences evolve, one thing remains clear: it's the personal touch that makes a gift truly timeless.